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✨ LIFETIME PLATING
🚚 SAME-DAY DELHI NCR
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Signature Style
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MOST LOVED

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Noir Panther Necklace
-41%

Noir Panther Necklace

Regular price Rs. 530.00
Sale price Rs. 530.00 Regular price Rs. 899.00
Unit price
Layered Heart Necklace
-41%

Layered Heart Necklace

Regular price Rs. 530.00
Sale price Rs. 530.00 Regular price Rs. 899.00
Unit price
Clover Charm Rose Gold Layered Bracelet
-19%

Clover Charm Rose Gold Layered Bracelet

Regular price Rs. 720.00
Sale price Rs. 720.00 Regular price Rs. 899.00
Unit price
Pearl Gold Charm Bracelet
-9%

Pearl Gold Charm Bracelet

Regular price Rs. 720.00
Sale price Rs. 720.00 Regular price Rs. 799.00
Unit price
Snake Chain Necklace With Multistone Pendant
-33%

Snake Chain Necklace With Multistone Pendant

Regular price Rs. 600.00
Sale price Rs. 600.00 Regular price Rs. 899.00
Unit price

Trusted by 50,000+ Customers across India Β· Free shipping Β· COD available everywhere

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THE SCIENCE OF FOREVER SHINE

Built to Last
a Lifetime

Every DIAA piece is lab-tested for tarnish resistance, durability, and skin safety β€” so you never have to think twice about wearing it.

925 STERLING SILVER
Certified authentic silver β€” the global standard for fine jewelry.
WATER RESISTANT
Shower, swim, sweat β€” designed to keep its brilliance.
HYPOALLERGENIC
Nickel-free and dermatologically tested for all skin types.
CERTIFIED PURITY
Certificate of authenticity included with every purchase.
ANTI-TARNISH PLATING
Advanced multi-layer plating tested to last years.
LAB TESTED
Independent shine and durability testing on every batch.
CUSTOMER LOVE

50,000+ Happy
Customers

β˜…β˜…β˜…β˜…β˜…
4.9
50,000+ verified reviews READ ALL REVIEWS β†’
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The finish feels premium and the packaging was gorgeous. Bought one piece and already planning my next order.
POOJA M. Β· HYDERABAD
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Minimal design, great quality, and zero maintenance. Exactly what I wanted for daily wear jewelry.
AARUSHI ROY Β· PUNE
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My ring still sparkles after weeks of use. No discoloration, no skin reaction.
KRITIKA SINGH Β· JAIPUR
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DIAA has become my go-to jewellery brand. Minimal designs and classy finish.
ISHITA K. Β· KOLKATA
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Bought this for my sister and she absolutely loved it. Beautiful packaging and quick delivery.
ANJALI R. Β· CHENNAI
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The finish feels premium and the packaging was gorgeous.
SANA k. Β· HYDERABAD
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xactly what I wanted for daily wear jewelry.
NIKITA PAULΒ· PUNE
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No discoloration, no skin reaction.
RITIKA SHARMA Β· JAIPUR
OUR STORY

Crafted with
Intention

DIAA was born from a simple belief β€” every woman deserves jewellery that keeps up with her life. Jewellery that doesn’t tarnish after a week, doesn’t irritate sensitive skin, and doesn’t need to be locked away after each use.

Every piece is handcrafted in certified 925 sterling silver and finished with an advanced anti-tarnish coating, tested to resist water, sweat, and the beautiful chaos of everyday Indian life.

We believe luxury was never meant to be saved for special occasions. It's something you wear β€” every single day.

50K+

HAPPY CUSTOMERS

4.9β˜…

AVERAGE RATING

3 Months

WARRANTY PROMISE
READ OUR STORY
JOIN OUR COMMUNITY

Over 50,000 Customers wearing DIAA every day

#MyDiaaStyle

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Got Questions?

Frequently Asked
Questions

Everything you need to know about DIAA jewellery β€” quality, care, sizing, shipping, and more. We've answered the most common questions below.

What exactly is anti-tarnish jewellery? +
Anti-tarnish jewellery uses a specialised multi-layer protective coating over the base metal that prevents oxidation β€” the chemical reaction that causes silver and gold-plated metals to darken, dull, and leave green marks on skin. DIAA's coating is independently lab-tested to resist water, sweat, UV light, and humidity, maintaining its shine through years of daily wear.
Is DIAA jewellery made of real 999 silver? +
Yes. Every DIAA piece is crafted from certified 999 fine silver β€” 99.9% pure silver, the international standard for premium silver jewellery. Each purchase includes a Certificate of Authenticity confirming purity, along with a 1-year warranty. This ensures you receive genuine, high-quality silver jewellery, setting DIAA apart from ordinary fashion jewellery brands.
Can I wear DIAA jewellery while bathing or exercising? +
Yes. DIAA jewellery is water-resistant and sweat-resistant. Our anti-tarnish coating is rigorously tested to withstand daily exposure to water, sweat, and India's humid climate. That said, prolonged submersion in chlorinated swimming pools and exposure to harsh chemical soaps may gradually affect any plating over time β€” we recommend a quick rinse and dry if frequently exposed to these.
What ring sizes do the adjustable rings fit? +
Our adjustable rings are designed to comfortably fit ring sizes from approximately US Size 5 to US Size 9 (Indian sizes 9–17). The open-band design lets you gently expand or squeeze the band for a precise, personalised fit. Simply slide the ring on and adjust gradually from both sides simultaneously β€” no guessing, no sizing issues.
Is DIAA jewellery safe for sensitive skin? +
Yes. All DIAA jewellery is hypoallergenic and completely nickel-free β€” dermatologically tested and safe for all skin types, including women with documented metal allergies. The 925 sterling silver base is naturally antimicrobial, making it one of the safest metals for long-term daily skin contact.
What is the price range? Do you offer any discounts? +
DIAA jewellery starts from just β‚Ή399 and goes up to β‚Ή1,500. Our current sale offers up to 50% off across all collections. Free shipping is available on all orders above β‚Ή1,999. Cash on Delivery (COD) is available across India at absolutely no extra charge.
Do you offer free shipping and Cash on Delivery? +
Yes to both. Free shipping is available on all orders above β‚Ή1,999. Cash on Delivery (COD) is available across India at no extra charge. Same-day delivery is available in Delhi NCR. Standard delivery typically takes 3–6 business days to most pin codes across India.
What is your return and refund policy? +
We offer a 2-day easy return policy from the date of delivery. If you're not completely satisfied with your purchase, simply contact us within 7 days at +91 98101 37705 (WhatsApp) or vibhayadiaa@gmail.com and we'll arrange a hassle-free return and full refund. No questions asked.
How do I care for my DIAA jewellery? +
DIAA jewellery is specifically designed for low maintenance β€” that's the whole point. To maximise longevity: wipe with a soft dry cloth after wearing, apply perfume and hairspray before putting on jewellery (not after), store in the DIAA branded pouch when not in use, and avoid prolonged submersion in pool water or harsh chemical cleaners.
Do you offer corporate gifting or bulk order discounts? +
Yes. DIAA offers premium corporate gifting solutions β€” including custom 999 silver coins, curated jewellery gift sets, and branded premium packaging. We welcome bulk orders for Diwali, weddings, employee appreciation gifts, and more. Contact us at vibhayadiaa@gmail.com or WhatsApp +91 98101 37705 for a custom quote and pricing.
ABOUT DIAA JEWELLERY

India's Most Loved
Anti-Tarnish Jewellery Brand

DIAA Fine Jewellery India is the country's most trusted brand for premium anti-tarnish 925 sterling silver jewellery.

Every DIAA piece is built from certified 925 sterling silver and finished with an advanced anti-tarnish coating.

With over 50,000+ happy customers and a 4.9-star rating, DIAA has become India's most loved everyday jewellery brand.

01

Why Anti-Tarnish Jewellery Matters

Traditional silver and gold-plated jewellery begins to tarnish within days of regular wear β€” turning dark, losing its shine, and leaving green marks on skin. Anti-tarnish jewellery uses a specialised protective layer that prevents the oxidation reaction responsible for this deterioration. DIAA's proprietary multi-layer anti-tarnish plating is independently tested to resist water, sweat, UV exposure, and India's humid climate β€” making it the ideal choice for everyday wear across the country. Unlike ordinary jewellery, DIAA pieces don't require special storage boxes, silica packets, or polishing cloths. Simply wear them and let them shine.

02

The 925 Sterling Silver Difference

925 sterling silver is the internationally recognised hallmark for authentic fine silver β€” it means your jewellery contains 92.5% pure silver, the highest standard for everyday fine jewellery. DIAA uses certified 925 sterling silver as the base metal for every single piece in our collection. This is what separates DIAA from low-cost alloy or brass-based jewellery that turns skin green within days. Every DIAA purchase includes a Certificate of Authenticity confirming 925 purity and a 1-year warranty promise. The 925 silver base also makes our jewellery naturally antimicrobial and safe for long-term skin contact β€” even on sensitive skin.

03

Designed for Everyday Indian Life

DIAA jewellery is engineered for the realities of everyday life in India. Our pieces are water-resistant and sweat-resistant β€” meaning you can cook, commute, exercise, and shower without ever removing them. They are hypoallergenic and nickel-free, making them safe for women with sensitive skin or metal allergies β€” a common issue with cheaper alternatives. The contemporary, minimalist designs pair effortlessly with everything from office kurtas to evening gowns. And with prices starting from just β‚Ή400, DIAA makes genuine everyday luxury accessible to every Indian woman β€” without compromise on quality.

WHY CHOOSE DIAA

The DIAA
Difference

DIAA isn't just a jewellery brand β€” it's a promise. That your jewellery will shine as bright on day 365 as it did on day one. Here is what sets us apart from every other online jewellery brand in India.

  • Lab-Certified 925 Sterling Silver
    Every DIAA piece is made from certified 925 sterling silver β€” not alloy, not brass, not imitation. You receive a Certificate of Authenticity with every purchase confirming purity.
  • Anti-Tarnish Technology
    Our multi-layer anti-tarnish plating is independently tested for years of daily wear resistance, including water, sweat, UV, and humidity. This is the core of everything DIAA stands for.
  • Hypoallergenic & Nickel-Free
    Rigorously tested for all skin types. No irritation, no rashes, no green marks. Safe even for women with documented metal allergies.
  • Accessible Pricing
    Premium 925 silver jewellery from β‚Ή400–₹1500. The same material quality as fine jewellery brands β€” without the fine jewellery price tag.
  • Trusted by 50,000+ Women
    A 4.9-star verified average rating from real customers β€” women from Delhi, Mumbai, Bangalore, Hyderabad, Jaipur, and every corner of India.

India's Most Trusted Anti-Tarnish and Silver Jewellery Brand

DIAA by Vibhaya is India’s most trusted anti-tarnish and silver jewellery brand, known for premium waterproof jewellery, daily wear jewellery for women, and long-lasting artificial jewellery in India. With over 50,000 happy customers and a 4.9-star rating, DIAA has become a top choice for women looking to buy anti-tarnish jewellery online in India.

Every DIAA Silver piece is handcrafted from certified 999 silver jewellery (99.9% pure silver) β€” the global standard for fine silver jewellery in India β€” and coated with an advanced multi-layer protection designed to create non-tarnish jewellery, sweat-proof jewellery, and water-resistant jewellery for daily use. Unlike ordinary fashion jewellery for women, DIAA pieces are built for long-term shine.

Why Anti-Tarnish Jewellery Matters for Indian Women
Most affordable jewellery online India options tarnish quickly β€” turning black, fading, or leaving marks. This makes anti-tarnish jewellery for daily wear one of the most searched jewellery categories today.

DIAA solves this with advanced coating technology, making it one of the best options for: waterproof jewellery India, sweat-proof jewellery for gym and daily wear, non-allergic jewellery for sensitive skin, long-lasting artificial jewellery.

Unlike traditional jewellery, DIAA products require no maintenance, making them perfect for modern women searching for low maintenance jewellery in India.

The 999 Silver Difference
999 sterling silver is the internationally recognised standard for fine silver jewellery β€” meaning your jewellery contains 99.9% pure silver. DIAA uses certified 999 silver as the base for every piece, setting it apart from low-cost alloy jewellery brands. Every purchase includes a Certificate of Authenticity and a 1-year warranty on plating.

Each purchase includes: Certificate of Authenticity, 1-year warranty on plating, premium packaging.

Perfect for customers searching: buy silver jewellery online India, authentic silver jewellery brands India, premium affordable jewellery India.

Designed for the Everyday Indian Woman
DIAA jewellery is built for real life β€” cook, commute, exercise, sleep, shower β€” without removing your jewellery. Hypoallergenic and nickel-free, safe for sensitive skin. From adjustable rings to layered necklaces, DIAA blends everyday wear with statement style. Starting from β‚Ή399, luxury is now accessible.

Shop DIAA's Complete Jewellery Collection
Rings: adjustable rings, anti-tarnish rings
Earrings: studs, hoops, daily wear earrings
Necklaces: layered necklaces, minimalist chains
Bracelets: charm bracelets, cuff bracelets
Combo Sets: jewellery gift sets for women

Perfect for: gift for girlfriend/wife, corporate gifting jewellery India, wedding return gifts jewellery.

DIAA ships pan India with free delivery. COD available. Same-day delivery in Delhi NCR. All orders come with premium packaging, Certificate of Authenticity, and 7-day easy returns.

Delivery & Offers
Free shipping across India
COD available
Easy returns

Shop now from one of the best online jewellery stores in India for anti-tarnish jewellery, affordable luxury jewellery, and silver jewellery.

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